CAMPAIGN 2012
CAMPAIGN BUZZ 2012
THE HEADLINES….
Obama Hits Rewind, Romney Looks Forward in New Ads
Source: ABC News Radio, 5-24-12

Emmanuel Dunand/AFP/Alex Wong/Getty Images
The Obama campaign wants to turn back the clock. The Romney campaign wants to hit fast forward.
All week long the difference in messages coming from the two teams has been striking. President Obama’s ad makers have kept a laser-like focus on Mitt Romney’s business dealings at Bain Capital, the private equity firm he founded nearly three decades ago.
On Thursday, the Obama team is out with a new video looking back at Romney’s memorable appearance last year at the Iowa State Fair when he declared, “corporations are people, my friend.”…
And to underscore that strategy, the Romney campaign unveiled a new campaign ad Thursday morning — part of their “Day One” series — that attempts to answer, “What would a Romney Presidency be like?”…READ MORE
Romney For President Releases Television Ad, “Day One, Part Two”
Source: Mitt Romney Press, 5-24-12
Today, Romney for President released a new television advertisement titled “Day One, Part Two.” On day one of his presidency, Mitt Romney will reverse President Obama’s failed policies by ending the era of big government, standing up to China, and repealing job-killing regulations.
To View “Day One, Part Two” Please See: http://mi.tt/MppsXX
AD FACTS: Script For “Day One, Part Two”
VIDEO TEXT: “What would a Romney Presidency be like?”
VOICEOVER: “What would a Romney Presidency be like?”
VIDEO TEXT: “Day 01”
VOICEOVER: “Day one, President Romney announces deficit reductions, ending the Obama era of big government, helping secure our kids’ futures.”
VIDEO TEXT: “End Obama era of Big Government”
VOICEOVER: “President Romney stands up to China on trade and demands they play by the rules.”
VIDEO TEXT: “Make China Play By The Rules”
VOICEOVER: “President Romney begins repealing job-killing regulations that are costing the economy billions.”
VIDEO TEXT: “Repeal Job-killing Regulations”
VOICEOVER: “That’s what a Romney Presidency will be like.”
MITT ROMNEY: “I’m Mitt Romney and I approve this message.”
A Better America: Day One, Part Two


