George W. Bush’s “Decision Points” Sells 220,000 Copies on First Day

George W. Bush

Former U.S. President George W. Bush waves while signing copies of his new memoir “Decision Points” at Borders Books on November 9, 2010 in Dallas, Texas. (Tom Pennington / Getty Images / November 9, 2010)

  • Bush memoir ‘Decision Points’ sells 220,000 copies on first day: Former President George W. Bush’s memoir “Decision Points” sold at least 220,000 copies through its first day of release, with more than 20 per cent generated by e-book purchases.
    Random House Inc. announced Wednesday that opening-day sales, which include preorders and represent 95 per cent of accounts reporting, was the publisher’s highest for nonfiction since former President Clinton’s “My Life” debuted with 400,000 in 2004. Bush’s book came out Tuesday with an announced first printing of 1.5 million copies, the same as Clinton’s did.
    Random House said that e-sales were 50,000 so far, a number unthinkable when “My Life” was published…. – CP, 11-10-10
  • Room for forgiveness on Bush book tour: Former President George W. Bush’s media blitz to sell his new book seems carefully designed to minimize surprises, although he got one Wednesday in a surprise rapprochement with Kanye West. The rapper says now that he “didn’t have the grounds” to call Bush a racist after Hurricane Katrina. The former president was shown tape of West’s comments in a live “Today” show interview and said he appreciated West’s regret.
    Bush has primarily favored the leaders of their respective fields in an effort to spread his salesmanship as wide as possible: NBC News, Fox News Channel, Rush Limbaugh, Oprah Winfrey and Jay Leno. ABC, CBS and CNN were deemphasized or left behind entirely.
    In an earlier media era, Matt Lauer’s one-hour taped interview with Bush would have been jealously guarded until airtime, said Jim Bell, executive producer of the “Today” show. Instead, it was sliced and diced and spread around various outlets: clips aired on “Today” last Thursday and Friday and on “Nightly News.” A business-oriented response was sent to CNBC, and political comments to MSNBC and further quotes out to local NBC affiliates. MSNBC is airing an expanded, two-hour version of the interview this weekend.
    Monday’s prime-time special wasn’t a big seller, finishing fourth in its time slot with more than 7 million viewers, the Nielsen Co. said. That’s generally a tough night for NBC, and the interview did slightly better than “Chuck” usually does in the time slot…. – AP, 11-10-10
Advertisements
%d bloggers like this: