Political Musings May 18, 2012: Mitt Romney Shifts to the General Election Launching First Ad Envisioning President Romney’s “Day One” – Sharp Contrast to President Obama’s “Character Assassination”

CAMPAIGN 2012

By Bonnie K. Goodman

Ms. Goodman is the Editor of History Musings. She has a BA in History & Art History & a Masters in Library and Information Studies from McGill University, and has done graduate work in history at Concordia University. Ms. Goodman has also contributed the overviews, and chronologies in History of American Presidential Elections, 1789-2008, 4th edition, edited by Gil Troy, Fred L. Israel, and Arthur Meier Schlesinger published by Facts on File, Inc. in  2011.

CAMPAIGN BUZZ 2012

Day One

Mitt Romney’s campaign shifted their focus to the general election airing on Friday the first TV ad in the season. Entitled “Day One” the positive ad listed what Romney would do for the economy on his first day as President. The ad was sent as an email to Romney supporters and aired in battleground states; Ohio, North Carolina, Iowa and in Virginia. The ad was also airing in Spanish as “Dia Uno” to reach Hispanic voters, who are critical of Romney’s tough immigration stance.

The 30 second ad delineates economic policies important to conservatives including the Keystone XL pipeline, tax cuts, and job creation and also repealing the Obamacare health plan. The ad’s imagery consists of stills depicting Romney speaking to supporters alternating with workers in construction gear to visually represent the main economic themes and promised policies.

Entirely narrated, the ad begins with asking “What would a Romney presidency be like?” The narrator continues answering “Day one, President Romney immediately approves the Keystone Pipeline, creating thousands of jobs that Obama blocked. President Romney introduces tax cuts and reforms that reward job creators, not punish them. President Romney issues order to begin replacing ObamaCare with common sense health care reform. That’s what a Romney presidency will be like.”

On Thursday, Romney spoke to reporters in Jacksonville, Florida announcing the ad’s format; “I certainly hope that you’ll get a chance to see our first ad — that will come up in a couple of days. It will be a positive ad about the things that I will do if I am president.” The Romney campaign decided to use a positive tone in the ad to introduce Romney who is still largely unknown to voters before the continued on slot of negative ads from the Obama campaign.

The Obama campaign already aired the “Steel” ad earlier in the week criticizing Romney’s economic record while heading the private equity firm Bain Capital. The two minute ad zoomed in on the closing and subsequent ob losses at the Missouri GST Steel plant, which was acquired when Romney headed Bain.

The ad depicted Romney as a job killing ‘vampire’, and included interviews with plant workers that lost their jobs from the closure such as 31-year steelworker Jack Cobb who said “It was like a vampire. They came in and sucked the life out of us,” giving Romney the dramatic label. Romney however, no longer headed Bain Capital when the company closed the steel plant.

The Romney campaign wanted their first ad of the general election to be a sharp contrast to the rhetoric Obama was using in his ads. Continuing to unveil the ad’s theme to reporters in Florida, Romney stated, “I just think that we are wiser to talk about the issues of the day, what we do to get America working again, we talk about our respective records, and so with that, I certainly hope you get a chance to see our first ad. That will come up…. It’s contrasting with the president’s ad, which came out, again, as a character assassination ad.”

Although Romney has not yet attained the 1,144 delegates to officially clinch the Republican Presidential nomination he is considered the presumptive nominee ever since winning the Wisconsin primary. Shortly thereafter on April 10, Romney’s main competitor former Pennsylvania Senator & conservative favorite Rick Santorum suspended his bid for the nomination.

This past Tuesday, May 14, the last remaining candidate in the race for the Republican nomination Texas Rep. Ron Paul announced that he is suspending all active campaigning for upcoming primary contests, but will continue amassing delegates for a presence at the Republican Convention.

All Romney’s former competitors for the Republican nomination have endorsed him, except for Ron Paul. Late in the evening on May 7, Rick Santorum sent out an email to supporters which included a short endorsement for Romney buried in the 13th paragraph.

President Obama has also formally commenced his reelection bid and general election campaigning. Two weeks ago, on May 5, Obama had two rallies in Columbus, Ohio, and Richmond, Virginia, where he gave speeches announcing the start of his campaign with twin themes of defending his record and contrasting himself to Republican candidate Romney, and featured a bold message; “We will finish what we started. We’re still fired up. We’re still ready to go.” This is just the start of the season of sharp contrasting and nasty ads that will no doubt air in the next couple of months leading to Election Day.

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Political Headlines May 20, 2012: President Obama Sees ‘Emerging Consensus’ on Eurozone Economic Rescue at G8 Summit

POLITICAL HEADLINES

OBAMA PRESIDENCY & THE 112TH CONGRESS:

THE HEADLINES….

Obama Sees ‘Emerging Consensus’ on Eurozone Rescue

Source: ABC News Radio, 5-20-12

Jewel Samad/AFP/GettyImages

There were a couple new faces in town at the annual Group of Eight summit, and a couple new allies for President Obama, who has been urging Europeans to follow America’s lead. And with 4 million jobs created in the United States in last 26 months, the Europeans are listening.

The global economy dominated the day, and while no bold, specific steps were laid out, a broad, shared path was embraced by the G-8 leaders Saturday at Camp David.

The president continues to argue that in the middle of the economic crisis, the U.S. went one way, spending on stimulus for growth, and the Europeans went the other, with austerity and spending cuts….READ MORE

Campaign Recap May 19, 2012: Mitt Romney: GOP/ Republican Presidential Candidate — This Week On The Campaign Trail

CAMPAIGN 2012

CAMPAIGN BUZZ 2012

This Week On The Campaign Trail

Source: Mitt Romney Digital, 5-19-12
romney-2012-blog-picture-florida-rally-lt-gov-carroll.jpg

After celebrating Mother’s Day with Ann, Mitt hit the campaign trail focusing on his message of more jobs and less government. With President Obama’s policies only leading to bigger government and out-of-control-spending, more Americans want to see him as a one-term president.

Mitt has the private sector experience needed to help turn the American economy back to prosperity. On November 6th Americans will be given a choice between a president with a record of failed leadership or a businessman who is ready to lead.

Catch up on the latest from the campaign trail in this week’s edition of Mitt Weekly….MORE

Political Buzz May 19, 2012: The G8 Summit at Camp David Roundup — President Barack Obama & G8 Leaders Promise to Tame the Eurozone Economic Crisis Through Growth & Fiscal Responsibility

POLITICAL BUZZ

OBAMA PRESIDENCY & THE 112TH CONGRESS:

World Leaders Urge Growth, Not Austerity

Source: NYT, 5-19-12

Meeting at Camp David, leaders of the world’s richest countries banded together to press Germany to back more pro-growth policies to halt the deepening debt crisis in Europe.

G8 leaders tout economic growth, fiscal responsibility

Source: CNN, 5-19-12

The 10 members of the G8 Summit pose for a group portait at Camp David, Maryland. Left to right: European Commission President Jose Manuel Barroso, Russian Prime Minister Dmitry Medvedev, Japanese PM Yoshihiko Noda, Canadian PM Stephen Harper, French President Francois Hollande, U.S. President Barack Obama, German Chancellor Angela Merkel, British PM David Cameron, Italian PM Mario Monti and European Council President Herman Van Rompuy.

The 10 members of the G8 Summit pose for a group portait at Camp David, Maryland. Left to right: European Commission President Jose Manuel Barroso, Russian Prime Minister Dmitry Medvedev, Japanese PM Yoshihiko Noda, Canadian PM Stephen Harper, French President Francois Hollande, U.S. President Barack Obama, German Chancellor Angela Merkel, British PM David Cameron, Italian PM Mario Monti and European Council President Herman Van Rompuy.

President Barack Obama and fellow leaders at the Group of Eight meeting he hosted Saturday put job creation and economic growth at the top of their to-do list.

“(They) must be our top priority. A stable growing European economy is in everybody’s best interest, including the United States’,” Obama told reporters after the two-day Camp David retreat in Maryland concluded.

At the same time, leaders stated “that the right measures are not the same for each of us.”

The G8 meeting was one of two high-stakes, back-to-back weekend summits scheduled over the weekend. On Sunday, NATO kicks off its two-day summit in Chicago, with a focus on the Afghanistan war….READ MORE

Obama sees ’emerging consensus’ on economic fix

Source: AP, 5-19-12

Confronting an economic crisis that threatens them all, President Barack Obama and leaders of other world powers on Saturday declared that their governments must both spark growth and cut the debt that has crippled the European continent and put investors worldwide on edge.

“There’s now an emerging consensus that more must be done to promote growth and job creation right now,” Obama proclaimed after hosting unprecedented economic talks at Camp David, his secluded and highly secure mountaintop retreat. Seeking a second term amid hard economic times, Obama hailed a debate heading in the direction he likes, with nations now talking of ways to spark their economies instead of just slashing spending….READ MORE

Wrapping Up the G8 Summit at Camp David

Source: WH, 5-19-12
G8 Summit in Camp David, 2012 Logo

This weekend, the leaders of Britain, Canada, France, Germany, Italy, Japan, and Russia joined President Obama at Camp David for the annual G8 Summit. The leaders met to address major global economic, political, and security challenges, including energy and climate change, food security and nutrition, Afghanistan’s economic transition and transitions taking place across the Middle East and North Africa.

Energy and Climate Change:

At the Camp David Summit, G-8 Leaders recognized that the development of and universal access to environmentally safe, sustainable, secure, and affordable sources of energy is essential to global economic growth and to their overall efforts to address climate change.

Food Security:

President Obama and G8 leaders announced a new alliance on food security with African leaders and the private sector as part of an effort to lift 50 million people out of poverty over the next decade.

Transitions in the Middle East and North Africa:

A year after the historic events across the Middle East and North Africa began to unfold, the aspirations of people of the region for freedom, human rights, democracy, job opportunities, empowerment and dignity are undiminished. At the Camp David Summit, G-8 Leaders recognized the important progress that has been achieved in a number of countries undergoing transition and committed to maintaining their support for these transitions in four key priority areas: stabilization, job creation, participation/governance, and integration.

More from the G8:

Press Briefing by Press Secretary Jay Carney; Mike Froman, Deputy National Security Advisor for International Economics; and Deputy National Security Advisor for Strategic Communications Ben Rhodes

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