Political Musings May 18, 2012: Mitt Romney Shifts to the General Election Launching First Ad Envisioning President Romney’s “Day One” – Sharp Contrast to President Obama’s “Character Assassination”

CAMPAIGN 2012

By Bonnie K. Goodman

Ms. Goodman is the Editor of History Musings. She has a BA in History & Art History & a Masters in Library and Information Studies from McGill University, and has done graduate work in history at Concordia University. Ms. Goodman has also contributed the overviews, and chronologies in History of American Presidential Elections, 1789-2008, 4th edition, edited by Gil Troy, Fred L. Israel, and Arthur Meier Schlesinger published by Facts on File, Inc. in  2011.

CAMPAIGN BUZZ 2012

Day One

Mitt Romney’s campaign shifted their focus to the general election airing on Friday the first TV ad in the season. Entitled “Day One” the positive ad listed what Romney would do for the economy on his first day as President. The ad was sent as an email to Romney supporters and aired in battleground states; Ohio, North Carolina, Iowa and in Virginia. The ad was also airing in Spanish as “Dia Uno” to reach Hispanic voters, who are critical of Romney’s tough immigration stance.

The 30 second ad delineates economic policies important to conservatives including the Keystone XL pipeline, tax cuts, and job creation and also repealing the Obamacare health plan. The ad’s imagery consists of stills depicting Romney speaking to supporters alternating with workers in construction gear to visually represent the main economic themes and promised policies.

Entirely narrated, the ad begins with asking “What would a Romney presidency be like?” The narrator continues answering “Day one, President Romney immediately approves the Keystone Pipeline, creating thousands of jobs that Obama blocked. President Romney introduces tax cuts and reforms that reward job creators, not punish them. President Romney issues order to begin replacing ObamaCare with common sense health care reform. That’s what a Romney presidency will be like.”

On Thursday, Romney spoke to reporters in Jacksonville, Florida announcing the ad’s format; “I certainly hope that you’ll get a chance to see our first ad — that will come up in a couple of days. It will be a positive ad about the things that I will do if I am president.” The Romney campaign decided to use a positive tone in the ad to introduce Romney who is still largely unknown to voters before the continued on slot of negative ads from the Obama campaign.

The Obama campaign already aired the “Steel” ad earlier in the week criticizing Romney’s economic record while heading the private equity firm Bain Capital. The two minute ad zoomed in on the closing and subsequent ob losses at the Missouri GST Steel plant, which was acquired when Romney headed Bain.

The ad depicted Romney as a job killing ‘vampire’, and included interviews with plant workers that lost their jobs from the closure such as 31-year steelworker Jack Cobb who said “It was like a vampire. They came in and sucked the life out of us,” giving Romney the dramatic label. Romney however, no longer headed Bain Capital when the company closed the steel plant.

The Romney campaign wanted their first ad of the general election to be a sharp contrast to the rhetoric Obama was using in his ads. Continuing to unveil the ad’s theme to reporters in Florida, Romney stated, “I just think that we are wiser to talk about the issues of the day, what we do to get America working again, we talk about our respective records, and so with that, I certainly hope you get a chance to see our first ad. That will come up…. It’s contrasting with the president’s ad, which came out, again, as a character assassination ad.”

Although Romney has not yet attained the 1,144 delegates to officially clinch the Republican Presidential nomination he is considered the presumptive nominee ever since winning the Wisconsin primary. Shortly thereafter on April 10, Romney’s main competitor former Pennsylvania Senator & conservative favorite Rick Santorum suspended his bid for the nomination.

This past Tuesday, May 14, the last remaining candidate in the race for the Republican nomination Texas Rep. Ron Paul announced that he is suspending all active campaigning for upcoming primary contests, but will continue amassing delegates for a presence at the Republican Convention.

All Romney’s former competitors for the Republican nomination have endorsed him, except for Ron Paul. Late in the evening on May 7, Rick Santorum sent out an email to supporters which included a short endorsement for Romney buried in the 13th paragraph.

President Obama has also formally commenced his reelection bid and general election campaigning. Two weeks ago, on May 5, Obama had two rallies in Columbus, Ohio, and Richmond, Virginia, where he gave speeches announcing the start of his campaign with twin themes of defending his record and contrasting himself to Republican candidate Romney, and featured a bold message; “We will finish what we started. We’re still fired up. We’re still ready to go.” This is just the start of the season of sharp contrasting and nasty ads that will no doubt air in the next couple of months leading to Election Day.

Campaign Buzz April 24, 2012: Mitt Romney’s Speech After Sweeping all 5 Northeast Primaries — Moves on to General Election Assails Barack Obama in Manchester, New Hampshire

CAMPAIGN 2012

 

 

CAMPAIGN BUZZ 2012

 

Mitt Romney Delivers Remarks in Manchester, NH

 


Source: Mitt Romney, 4-24-12

Location

 

Boston, MA

United States

 

Mitt Romney tonight delivered remarks in Manchester, New Hampshire. The following remarks were prepared for delivery:

 

Thank you Pennsylvania, Delaware, Rhode Island, Connecticut and New York!  And tonight I can say thank you, America.  After 43 primaries and caucuses, many long days and more than a few long nights, I can say with confidence – and gratitude – that you have given me a great honor and solemn responsibility.  And, together, we will win on November 6th!

 

We launched this campaign not far from here on a beautiful June day. It has been an extraordinarily journey.

 

Americans have always been eternal optimists.  But over the last three and a half years, we have seen hopes and dreams diminished by false promises and weak leadership. Everywhere I go, Americans are tired of being tired, and many of those who are fortunate enough to have a job are working harder for less.

 

For every single mom who feels heartbroken when she has to explain to her kids that she needs to take a second job … for grandparents who can’t afford the gas to visit their grandchildren … for the mom and dad who never thought they’d be on food stamps … for the small business owner desperately cutting back just to keep the doors open one more month – to all of the thousands of good and decent Americans I’ve met who want nothing more than a better chance, a fighting chance, to all of you, I have a simple message: Hold on a little longer.  A better America begins tonight.

 

Tonight is the start of a new campaign to unite every American who knows in their heart that we can do better! The last few years have been the best that Barack Obama can do, but it’s not the best America can do!

 

Tonight is the beginning of the end of the disappointments of the Obama years and the start of a new and better chapter that we will write together.

 

This has already been a long campaign, but many Americans are just now beginning to focus on the choice before the country. In the days ahead, I look forward to spending time with many of you personally. I want to hear what’s on your mind, hear about your concerns, and learn about your families. I want to know what you think we can do to make this country better…and what you expect from your next President.

 

And I’ll tell you a little bit about myself. I’ll probably start out talking about my wonderful wife Ann – I usually do – and I’ll probably bore you with stories about our kids and grandkids. I’ll tell you about how much I love this country, where someone like my dad, who grew up poor and never graduated from college, could pursue his dreams and work his way up to running a great car company.  Only in America could a man like my dad become governor of the state in which he once sold paint from the trunk of his car.

 

I’d say that you might have heard that I was successful in business.  And that rumor is true.  But you might not have heard that I became successful by helping start a business that grew from 10 people to hundreds of people.  You might not have heard that our business helped start other businesses, like Staples and Sports Authority and a new steel mill and a learning center called Bright Horizons. And I’d tell you that not every business made it and there were good days and bad days, but every day was a lesson.  And after 25 years, I know how to lead us out of this stagnant Obama economy and into a job-creating recovery!

 

Four years ago Barack Obama dazzled us in front of Greek columns with sweeping promises of hope and change.  But after we came down to earth, after the celebration and parades, what do we have to show for three and a half years of President Obama?

 

Is it easier to make ends meet? Is it easier to sell your home or buy a new one?  Have you saved what you needed for retirement? Are you making more in your job?  Do you have a better chance to get a better job?  Do you pay less at the pump?

 

If the answer were “yes” to those questions, then President Obama would be running for re-election based on his achievements…and rightly so.  But because he has failed, he will run a campaign of diversions, distractions, and distortions.  That kind of campaign may have worked at another place and in a different time.  But not here and not now.  It’s still about the economy …and we’re not stupid.

 

People are hurting in America. And we know that something is wrong, terribly wrong with the direction of the country.

 

We know that this election is about the kind of America we will live in and the kind of America we will leave to future generations.  When it comes to the character of America, President Obama and I have very different visions.

 

Government is at the center of his vision. It dispenses the benefits, borrows what it cannot take, and consumes a greater and greater share of the economy. With Obamacare fully installed, government will come to control half the economy, and we will have effectively ceased to be a free enterprise society.

 

This President is putting us on a path where our lives will be ruled by bureaucrats and boards, commissions and czars.  He’s asking us to accept that Washington knows best – and can provide all.

 

We’ve already seen where this path leads.  It erodes freedom.  It deadens the entrepreneurial spirit.  And it hurts the very people it’s supposed to help.  Those who promise to spread the wealth around only ever succeed in spreading poverty.  Other nations have chosen that path. It leads to chronic high unemployment, crushing debt, and stagnant wages.

 

I have a very different vision for America, and of our future. It is an America driven by freedom, where free people, pursuing happiness in their own unique ways, create free enterprises that employ more and more Americans. Because there are so many enterprises that are succeeding, the competition for hard-working, educated and skilled employees is intense, and so wages and salaries rise.

 

I see an America with a growing middle class, with rising standards of living. I see children even more successful than their parents – some successful even beyond their wildest dreams – and others congratulating them for their achievement, not attacking them for it.

 

This America is fundamentally fair. We will stop the unfairness of urban children being denied access to the good schools of their choice; we will stop the unfairness of politicians giving taxpayer money to their friends’ businesses; we will stop the unfairness of requiring union workers to contribute to politicians not of their choosing; we will stop the unfairness of government workers getting better pay and benefits than the taxpayers they serve; and we will stop the unfairness of one generation passing larger and larger debts on to the next.

 

In the America I see, character and choices matter.  And education, hard work, and living within our means are valued and rewarded.  And poverty will be defeated, not with a government check, but with respect and achievement that is taught by parents, learned in school, and practiced in the workplace.

 

This is the America that was won for us by the nation’s Founders, and earned for us by the Greatest Generation.  It is the America that has produced the most innovative, most productive, and the most powerful economy in the world.

 

As I look around at the millions of Americans without work, the graduates who can’t get a job, the soldiers who return home to an unemployment line, it breaks my heart. This does not have to be. It is the result of failed leadership and of a faulty vision. We will restore the promise of America only if we restore the principles of freedom and opportunity that made America the greatest nation on earth.

 

Today, the hill before us is a little steep but we have always been a nation of big steppers.  Many Americans have given up on this President but they haven’t ever thought about giving up. Not on themselves. Not on each other. And not on America.

 

In the days ahead, join me in the next step toward that destination of November 6th, when across America we can give a sigh of relief and know that the Promise of America has been kept. The dreamers can dream a little bigger, the help wanted signs can be dusted off, and we can start again.

 

And this time we’ll get it right. We’ll stop the days of apologizing for success at home and never again apologize for America abroad.

 

There was a time – not so long ago – when each of us could walk a little taller and stand a little straighter because we had a gift that no one else in the world shared. We were Americans. That meant something different to each of us but it meant something special to all of us. We knew it without question. And so did the world.

 

Those days are coming back. That’s our destiny.

 

We believe in America. We believe in ourselves. Our greatest days are still ahead. We are, after all, Americans!

 

God bless you, and God bless the United States of America.

 

Campaign Buzz April 24, 2012: Mitt Romney Sweeps Northeast Primarie, Wins all 5 — Moves on to General Election Assails Barack Obama in Manchester, New Hampshire Speech

CAMPAIGN 2012

By Bonnie K. Goodman

Ms. Goodman is the Editor of History Musings. She has a BA in History & Art History & a Masters in Library and Information Studies from McGill University, and has done graduate work in history at Concordia University. Ms. Goodman has also contributed the overviews, and chronologies in History of American Presidential Elections, 1789-2008, 4th edition, edited by Gil Troy, Fred L. Israel, and Arthur Meier Schlesinger published by Facts on File, Inc. in late 2011.

CAMPAIGN BUZZ 2012

Cheryl Senter for The New York Times

As Republicans in five other states voted Tuesday, Mitt Romney addressed general election themes in Manchester, N.H. More Photos »

IN FOCUS: MITT ROMNEY SWEEPS NORTHEAST PRIMARIES, WINS ALL 5 — MOVES ON TO GENERAL ELECTION ASSAILING OBAMA IN MANCHESTER, NEW HAMPSHIRE SPEECH

Romney goes five for five with New York primary victory: In an energetic speech in New Hampshire after winning Connecticut, Rhode Island, Delaware, New York and Pennsylvania, Romney stakes his claim as the Republican nominee…. – WaPo, 4-24-12

After 5 More Contests, Romney Solidifies Lead: As Republicans in five other states voted Tuesday, Mitt Romney addressed general election themes in Manchester, N.H.
Mitt Romney effectively took the Republican Party helm on Tuesday after five primary victories in the Northeast solidified his status as presidential nominee-in-waiting…. – NYT, 4-24-12

  • Tuesday night wins make it official: Romney is the nominee: Romney swept Connecticut, Rhode Island, Delaware and Pennsylvania, and is expected to win New York shortly.
    Mitt Romney laid claim to a fiercely contested Republican presidential nomination Tuesday night with a fistful of primary triumphs, then urged all who struggle in a shaky U.S. economy to “hold on a little longer, a better America begins tonight.”
    Eager to turn the political page to the general election, Romney accused President Barack Obama of “false promises and weak leadership.” He said, “Everywhere I go, Americans are tired of being tired, and many of those who are fortunate enough to have a job are working harder for less.”
    The former Massachusetts governor spoke as he pocketed primary victories in Connecticut, Rhode Island, Delaware and Pennsylvania in the first contests since Rick Santorum conceded the nomination. New York was expected to follow. He delivered his remarks to a national television audience from New Hampshire, the state where he won his first primary of the campaign and one of about a dozen states expected to be battlegrounds in the summer and fall campaign for the White House…. – CS Monitor, 4-24-12
  • Romney Delivers Big Primary Wins, Assails Obama in Speech: Mitt Romney declared that he had accomplished a sweep of five states on Tuesday night and laid claim to the Republican presidential nomination…. – NYT, 4-24-12
  • New York gives Romney clean sweep of Tuesday primaries: By David Meeks Mitt Romney won all five Republican presidential primaries Tuesday, effectively ending the GOP nomination battle. The Associated Press called New York for the former Massachusetts governor not long after the polls closed at 9 pm EDT…. – LAT, 4-24-12
  • Mitt Romney sweeps primaries in five states: Mitt Romney won all five Republican presidential primaries Tuesday night, completing a sweep of contests in New York, Connecticut, Rhode Island, Pennsylvania and Delaware.
    Romney boasted more than 50 percent of the vote in all five states.
    In Connecticut, with 90 percent of the expected votes in, Romney led Ron Paul 67 percent to 13 percent. In Rhode Island, with most of the expected votes counted, Romney led Paul 63 percent to 24 percent.
    In Pennsylvania, with nearly all of the votes in, Romney had 56 percent. Rick Santorum, who dropped out of the Republican presidential contest earlier this month, followed with 20 percent of the vote.
    In Delaware, with most of the votes counted, Romney led Newt Gingrich 56 percent to 27 percent. And in New York, with 51 percent of the expected votes in, Romney led Paul 60 percent to 17 percent…. – CBS News, 4-24-12
  • Romney to claim GOP nomination after primary victories: With victories expected in five Northeastern primaries, Mitt Romney prepared to claim the mantle of Republican presidential nominee — though he has not officially clinched the race — and turn his focus to a general election…. – LAT, 4-24-12
  • Romney: ‘It’s still about the economy, and we’re not stupid’: As votes continued to roll in for Mitt Romney after five Northeastern states weighed in on the Republican presidential campaign, Romney declared Tuesday “the start of a new campaign” in a victory speech focused exclusively…. – LAT, 4-24-12
  • Once a fierce rival, Rick Santorum hints at Mitt Romney endorsement in Presidential race: Former Republican presidential candidate Rick Santorum says he expects to endorse Mitt Romney. Santorum says that he believes Romney is “the right guy” to challenge President Barack Obama. Still, he’s stopping short of an official…. – WaPo, 4-24-12
  • Gingrich plans to ‘realistically’ review campaign: Former House speaker Newt Gingrich said Tuesday that over the next few days he and his wife, Callista, would look “realistically” at the state of his beleaguered presidential campaign, but stopped short of dropping out…. – USA Today, 4-24-12
  • Gingrich says he’ll decide next move in campaign after finishing week of stops: Newt Gingrich says he plans to finish a week of campaigning in North Carolina but acknowledges that he needs to look realistically at where it stands. Gingrich spoke Tuesday night to about 100 supporters in Concord, NC, as he learned that…. – WaPo, 4-24-12
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